“Capital of the model world” – Shizuoka.
In Shizuoka, the 15th (1940) year of World War II, a man who devoted his whole life to wooden models was born. His surname is “Chang Mu” in “Chang Qingmu”. His full name is Chang Mu Ze Nan, who is 78 years old.
During Mr. Chang Mu’s tenure as president of woody Joe, the company has constantly brought one after another products that surpass common sense and are exquisitely made since the establishment of 2002. At present, woody Joe, as a top manufacturer of wooden models, is in the leading position in the industry.
“At first, I didn’t devote myself to model making because I liked the city or the boat. I just wanted to make products that satisfied the customers. Carry out this kind of initiative all the way to the present.
When Mr. Chang Mu, aged78, said about this, his face showed a bright color like that of a young man, which was rare to see it on the old man face.
The selling point of woody Joe products is its high precision. With the help of laser cutting machines, the company’s ability to reproduce the shape of buildings and ships is beyond the reach of other manufacturers.
Even in such an environment, Mr. Chang Mu do not slack off.
Nowadays, countries all over the world are growing rapidly at an amazing speed. Our technology will surely be imitated or even surpassed by them. In order to win this war, I often disagree with developers. It’s common to quarrel.
For example, how to design this group of wooden components in order to get close to the prototype as much as possible and to implement the simpler assembly? At that time, I had a deep discussion with the director in charge of product development on every detail.
It often takes tens of hours to assemble a wood Joe model, and even some large models take an amazing 200 hours to assemble. However, we are not simply pursuing refinement, which also contains Mr. Chang Mu’s clear belief.
“I will put forward such a request to the developers,” give me a plan that is convenient for production. But we can’t make it easy, we have to make it hard, we have to put joy in this procedure. when I give this order I do not realize how absurd the request is.
“The joy of making wooden models, to a large extent, stems from the joy of the moment when” it took a lot of effort to finally make it out “. So, it’s very important for customers to take some pains in the production process. However, just pursuing the difficulty of production does not bring happiness. It’s like adjusting the saltiness of a dish. It’s a difficulty. ”
The balance between “precision reduction” and “convenient production”.
This is the eternal theme faced by model manufacturers, and woody Joe is still exploring this aspect.
Mr. Chang Mu has an ideal that he hopes to illuminate the future of “made in Japan” through model making.
“I think it’s a great pleasure to let you know that it took a lot of effort to do it!” Such joy is very important. Most of today’s products for children are toys that are easy to use. Is this really good for the children’s future? I often have such questions.
“When these children now teach their skills to future generations, are there people who can experience the fun of handcraft? I think that’s where the mission of the model is. ”
More Model. More than models.
It’s in this era when the products are extremely rich and everything can be easily started. The sense of achievement after making the “not simple” Woody Joe model can be magnified infinitely.